6 Outstanding Benefits of Outsourcing your Website Management…
Why Outsourcing your Website is a great idea…
Are you too busy to work on your website and don’t have enough hours in the day to improve your website? Or have you already thought about outsourcing your website to an expert?
There are many good reasons why you could outsource your website of which the most obvious benefit is that it saves you and your business time. Time is by far our most valuable commodity as even with all our modern time-saving machines & appliances, we still often don’t have the time we need to do everything we want.
So what are the real benefits of having your website maintenance outsourced to a skilled professional and how will you know what you can get your website manager to do? Below are 6 major benefits of outsourcing your website:
Regularly updated content
The search engines love it when you add value to your website through quality, regularly updated content. The question is, do you have enough time to add new blog posts or site pages on a regular basis. Most of us are too busy working on our business to actually spend the time to write blog posts that can typically be around 500 words long. Indeed websites that fail to update their content will often move down the search engine rankings as other sites, ones that have new content, move above them. New content added on a regular basis can have a massive impact on your search engine rankings and a good outsourcer can keep your site up to date using latest industry news that is rewritten to be unique or news from your business that you have briefly explained.
Engaging in social media such as Facebook and Twitter is now a must for your business. Regular tweeting and Facebook updates give you a way of reaching out to potential customers that you normally would not be able to reach. Even though we can tweet and send Facebook updates via our mobile phones, it is still a time consuming chore. By outsourcing your website social media you can have regular tweets sent out and responded to and also Facebook page updates and management. The outsourcer can also help you to grow your Twitter followers and Facebook fans which has the obvious benefit of getting your information out to your target customers in a quick and easy way.
As the World Wide Web evolves, so does the need for your website to evolve too. Whilst you might not want to hang on to include every little fad or new design type, there are new features evolving all the time that enable you to have a better and more optimised website. A good example of this is HTML5 and CSS3 which both offer new features for web designers to make your website faster and more accessible to all. By employing a website management specialist you can get the new features added to your site without the need for radical redesigns that can cost a lot of money. A good website management specialist will suggest things that you can do to improve your site without you having to keep up to date with all the latest trends yourself. More time saved…
Search Engine Optimisation (SEO)
As well as the new content, your search engine optimisation needs to regularly worked on in order to get you high up the rankings and also to keep you there. New inbound links need to be generated and on page search engine optimisation needs to be worked on consistently in order to get the best results. Whilst the basics of SEO can be quite easily understood, the more complex things require more skilled interventions. Having the resource of an SEO professional means that your site can always be up to date with the latest search engine information and you can achieve the highest rankings. Higher search engine rankings typically mean more site visitors and more site visitors mean more opportunity to sell your services and products.
Backups & Security
Do you wonder if your site is safe from hackers and spam? What would you do if your site was hacked or you lost valuable information from your website? Are you going to scream for your web designer or are you going to be feeling confident that your site has been backed up regularly? If you have someone managing your website you can arrange for regular backups to be completed as well as regular security scans. These are often things that you could forget to do yourself leaving yourself open to failure. Wouldn’t it be nice to have the confidence in your site that whatever happens, someone is there to fix the issue and get your website up and running as soon as possible?
Understanding the visitors to your website and then optimizing your site according to their needs can have a significant impact on the amount of visitors that you have and also whether or not you can convert them into paying customers. Your website analytics, such as Google analytics, provide an invaluable insight into your website and the people who visit it. Again, do you have the time to go through Google Analytics and work out the best strategy when you can leave it to a skilled Google analytics expert who will pinpoint exactly what you need to do? Rather than just staring at some graphs yourself and trying to guess what is happening, employ someone who knows what to look for and who can save you valuable time.
So there you have it, 6 outstanding benefits of outsourcing your website management.
If you are interested in having your website managed by Holistic Designs then click on the link below and complete your details and we will get back to you.